In the competitive world of personal transportation, GTW has emerged as a standout brand dedicated to enhancing the performance and aesthetics of golf carts. With a focus on durability and distinctive designs, GTW appeals to customers who want to elevate their rides without compromising on value.

It was time to GTW’s brand identity through a carefully crafted graphic design and branding strategy. From identifying the core values of the brand to implementing a bold new visual identity, no stone was left unturned in this brand reinvention.

At the heart of GTW's philosophy are three main selling points: durability, style, and value. Building a brand around these three principles starting with a bold new logo. From there, the color palette was refreshed, adding new options to make the branding adaptable to various environments. Pulling it together is the Brand Standards and Style Guide (below), with new typefaces, hierarchies, and image use cases.

Ultimately, revamping GTW went beyond merely updating a logo or refreshing a color palette. It was about building a comprehensive branding strategy that communicates the core values of durability, stylish designs, and exceptional value. By implementing a responsive logo, refreshing the color palette, and forming robust brand guidelines, I laid the groundwork for GTW's future success in the personal transportation accessories market.